Alba Romero

Journalist

Houston, TX 77040

Education

University of Houston - Houston, TX
Bachelor's degree - Journalism
Minor in Technology Entrepreneurship

Certification - Certificate of Achievement, Hootsuite Platform Certification

 

Skills

• Bilingual: English, Spanish

• Photography: Portrait, Commercial

• Adobe: Photoshop, Bridge, Premiere Pro, InDesign

• EDIUS

• Reporting and Interviewing

• Writing: AP Style, News Writing, Feature Writing, Research, Print and Web Writing

• Marketing: Hootsuite, MailChimp

• Social Media: Facebook, Instagram, Twitter, LinkedIn

• Canva

• WordPress knowledge

• Videography experience

• Computer Proficiency: MS Word, PowerPoint

• iNEWS

 

Digital and Print News Experience

La Prensa de Houston, Houston, TX
Reporter, 2022-Present
• Writes and edits compelling local breaking news in Spanish for high-traffic website
• Successfully schedules and conducts interviews with community leaders and local residents
• Meets weekly writing deadlines in fast-paced environment for newspaper page "Locales"
• Built and executed social media calendar, increasing Instagram account reach from 9K to 30K
• Creates and schedules weekly Newsletter campaigns for more than 200 subscribers
• Performs timely WordPress widget updates to display on website's Home page                                                                                               • Produces engaging script and edits video using Adobe Premiere Pro

KPRC 2, Houston, TX
Digital Intern, 2021
• Wrote and published more than 20 news articles for Click2Houston website using AP style format
• Organized Houston Life TV’s YouTube playlists and wrote their descriptions for better optimization

Broadcasting Experience

KPRC 2, Houston, TX
News Intern, 2022
• Executed stories in high-stress environment by performing stand-ups, voice-overs, writing packages, and editing video                         • Worked closely with producers and reporters to produce daily scripts for newscasts using iNEWS

HCC-TV, Houston, TX
Production Assistant Intern, 2018
• Assigned studio camera, teleprompter and character generator for television shows
• Produced and edited my own story using Canon C l00 Mark II, Lowel Pro-lights, and Lavalier Mics

Photography Experience

Alba Romero Photography, Houston, TX
Photographer, 2019 to 2022

• Created a WordPress e-commerce website in three months

• Arranged backdrops, lighting equipment and collaborated with a photo studio 
• Designed ads, and learned to advertise using Facebook and Instagram for Business, Google Business, Thumbtack Pro, print ads, and newsletters 
• Shot and edited more than 150 families, weddings, and portrait sessions
• Awarded Top Pro badge by Thumbtack in 2019

 

Provine School Pictures
Photographer, 2017

• Coordinated 100 plus portraits hourly of students of all ages within a deadline
• Traveled long distance with company's high cost lighting equipment to arrange photo background

Blogging and SEO Experience

Directory One, Houston TX
Project Manager, 2015
• Managed social media presence and WordPress blogs for nine corporate websites
• Created entire content for the launch of a mobile friendly video-editing website http://houstonvideoediting.com/

Recognitions

Best Storytelling/Reporting Project

Video production won second place in the Experience Valenti Showcase; Video was featured in board-certified Lawyer’s Website
 

Certificate of Recognition

Awarded Student of the Month by Houston Community College for video production

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